Brand value of Guzhang Maojian Tea hits 3.703 billion yuan

May Fri 2024
The results of the 2024 China Tea Brand Value Survey (regional public brands and enterprise brands) were released at the 2024 China Tea Brand-Building Forum held in Shanghai recently. Among them, the brand value of Guzhang Maojian Tea hit 3.703 billion yuan, ranking 45th among regional public brands.

In recent years, Guzhang County has always insisted on promoting rural revitalization and building a moderately prosperous society through tea industry, worked to expand bases, build brands, promote sales and increase benefits. Focusing on Guzhang Maojian Tea, it has been committed to promoting the development of the tea industry in Guzhang County.

To promote tea tourism industry, the county focused on the development of well-known core scenic spots such as Zuolong Gorge and Qifeng Lake, and achieved a win-win situation of tea bases and scenic spots.

It has gathered advantageous resources in tea professional villages, traditional villages, characteristic ethnic villages and characteristic tourism villages to develop characteristic projects like rural tourism, ecological tour and folk customs tour.

While building a tea of city in Wuling Mountains, a tea cultural museum will be built in the Tea Street, and projects such as a tea leisure square, a tea theme park, a tea trading center and a tea tourism reception center will be built in the new urban areas.

Efforts will be made to build an ecological organic tea corridor, a tea leisure and sightseeing belt, a high-standard industrial demonstration belt, a tea tourism demonstration belt and a high-altitude Yunwu tea industrial belt, and launch high-quality tea tourism routes.

For example, the Tea Cultural Street in Guzhang County, a demonstration area for the integrated development of tea and tourism in the county, has a main street length of 600 meters and a width of 24 meters. It’s a professional tea commercial street that integrates tea sales, tea culture exhibitions, tea art performances and tourism reception.

Since it was opened to the public, it has directly provided job opportunities for more than 200 people and indirectly driven over 30,000 people engaged in tea production and employment. Every year, over 10,000 tourists come here to purchase tea, generating a sales amount of over 5 million yuan.
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